Brand Licensing & Characters
Official Licensed Characters
Bringing globally loved entertainment brands to life
through professional live shows and character experiences across the UK.

Bringing Iconic Brands to Life
At Ents Group, we specialise in transforming much-loved entertainment brands into unforgettable live experiences.
Working with international brand owners, we combine creative production, professional performers and extensive event expertise to deliver high-quality, licensed character entertainment throughout the UK.
From shopping centres and family attractions to festivals and large-scale events, we create exciting opportunities for families to connect with the characters they know and love.
Our licensed entertainment portfolio includes Pinkfong & Baby Shark, bringing these globally recognised characters to audiences through engaging live performances and character meet-and-greet experiences.
The OFFICIAL Baby Shark & Pinkfong
Featuring the instantly recognisable characters, our experiences are designed to create excitement, encourage audience participation and give families memories to treasure.
Available experiences include:
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Live Character Shows — Fun-filled, interactive performances featuring Pinkfong & Baby Shark, with music, movement and audience participation.
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Character Meet & Greets — Opportunities for families to meet their favourite characters and capture special photo moments.
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Family Entertainment Activations — Licensed character experiences tailored to suitable shopping centres, festivals and family attractions.

Why Choose Baby Shark?
16+ BILLION YOUTUBE
VIEWS
Baby Shark is the most-viewed
YouTube video of all time,
giving the brand extraordinary global recognition across generations. Kids and parents know and love these characters instantly..
Increase Footfall
The appearance of
Pinkfong & Baby Shark can create a powerful draw for families, helping to increase
footfall and drive engagement.
Photo Magic
Meeting Pinkfong & Baby Shark
creates genuine moments of
excitement for children and families - generating memorable
photographs, social content and
highly shareable experiences that
extend the impact of your event.
Official UK Production Partner
Ents Group Ltd is a family-run production company and the trusted Official UK Production Partner of The Pinkfong Company, Inc.
As the producers of My First Concert , currently touring across the UK featuring Pinkfong & Baby Shark, our team works with these characters on stage and at live events throughout the year.
This gives our mascot performers an exceptional level of character experience. They understand the personalities, movements, choreography and interactions that bring Pinkfong & Baby Shark to life, ensuring every appearance feels authentic, energetic and true to the brand.
From Meet & Greets to major family events, every appearance is delivered by an experienced team to the highest professional and brand standards.
